User Insights
Drivers face a lot of everyday mental load when planning transport around work.
Their managers are unsupported in their conversations with their team.
"I didn’t have time to charge my EV. I’m frustrated and stressed about getting to work."
"I miss driving my hybrid– it was easier."
"Our inefficient driving shows the team’s unawareness. The lack of available information is stressful when persuading management to fund the transition."
"It’s time consuming to educate those with negative perceptions."
Communication Strategy
Drivers
Helping people drive EV's efficiently so they can focus on their work stress-free.
We help them gain skills and confidence like their first EV driving instructor.
Managers
Providing in-depth insights into their driving so they feel equipped to manage electrification.
This is what promotes an ongoing and sustained optimization of their fleet.
