Illustrations
Process
Final Brochure
My brochure aims to be a guide to competitive swimmers in Wellington, informing them on what it’s actually like to swim in our most popular locations. Competitive swimmers have different needs to recreational ones so this brochure was written for them specifically because most info for the locations targets a tourist mindset.
I wanted the spreads to look visually deceiving with an initial calmness before you notice the chaotic subject matter in the illustrations. The key feelings were that the locations were quite crowded, making the swimmer feel small or run over. This reflects how the space is advertised (mainly for recreation) versus what it’s actually like to train/swim in the space for a competitive swimmer. I chose to stick with a controlled simple 3 column grid, clustering the type close to the illustration to capitalise on white space that creates that initial calmness.
